Why Most Feedback Never Sees the Light of Day

Feedback is full of valuable signals, yet too often it gets lost in the process. These are the barriers that stop it from driving meaningful action.

Low Response Rates

Generic surveys often arrive weeks after the initial interaction, long after the resident has mentally moved on from the issue. This timing gap leads to extremely low response rates and half-baked insights.

Feedback Stuck in Silos

Resident feedback rarely lives in one place. A comment shared over text, an email sent to a manager, and a complaint raised in-person often end up scattered. With no unified view, support teams are forced to piece together fragments.

No Sentiment Tracking

When managers can’t detect dissatisfaction as it’s happening, they lose the chance to address it before it escalates. Without real-time tracking, frustration builds silently, turning small concerns into major conflicts.

Manual Follow-Up Processes

Even when issues are flagged, the follow-up process is often slow, manual, and inconsistent. Teams juggle spreadsheets, emails, and endless reminders, letting small concerns slip through the cracks.

Traditional Surveys

Generic survey questions miss the mark. They fail to capture the unique pain points of residents across different properties, services, or communities. Instead of actionable insights, teams are left with vague data.

Insights Without Action

Collecting feedback is only half the battle. Too often, data sits in dashboards or reports. Without quick analysis valuable insights lose their impact, leaving residents frustrated and teams stuck repeating the same mistakes.

Turning Insights into Immediate Impact

From in-the-moment surveys to multi-channel sentiment tracking; VerbaFlo ensures every voice is heard and acted upon.

Trigger Feedback Requests Automatically

Automatically send surveys right after key moments, maintenance requests, move-ins, community events, and more, so feedback is captured when it’s fresh and most meaningful.

Capture Feedback Across Every Channel

Meet residents where they already are. Whether through WhatsApp, email, chat, or voice, feedback flows in seamlessly across every channel; making it easy for residents to respond and simple for teams to capture insights without friction.

Context-Aware Routing to the Right Teams

As soon as a resident submits feedback, our system analyses the context and routes it to the right team; leasing, maintenance, or community managers, so conversations are picked up faster and actioned quicker.

Segmented Surveys for Relevance

Tailor your surveys to reflect who your residents are; by age, location, student type, or background. Whether you're gathering move-in feedback or service opinions, VerbaFlo helps you ask the right questions to the right people.

Automated Follow-Up Flows

Trigger the right next step for every type of feedback, whether it's a thank-you note, a maintenance escalation, or a follow-up question. Our automated flows ensure no resident is left waiting, and no insight goes unacknowledged.

Feedback Dashboards for Instant Visibility

From positive reviews to unresolved concerns, track every piece of resident feedback in one real-time dashboard. Filter by building, service type, or team and turn themes into action before problems grow.

VerbaFlo’s Capabilities for Smarter Feedback Collection

Features to make feedback effortless, actionable, and consistently part of your growth rhythm.

Full CRM Integration

Every piece of feedback, whether it’s a survey response, review, or comment - is automatically logged into your CRM. From submission to resolution, all data is captured and time-stamped for visibility. VerbaFlo can also integrate with third-party CRMs to keep your records seamless.

Direct Ticketing System Sync

VerbaFlo integrates with platforms like Jira, ClickUp, and Zoho Desk to auto-create tickets whenever a feedback item requires follow-up. Each ticket includes resident details and context, ensuring accountability and timely resolution.

Smart Query Tagging and Routing

Every response is automatically tagged by category (e.g., maintenance, service quality, facilities) and urgency level. The system then routes it to the right team or triggers an automated acknowledgement, so no valuable feedback gets overlooked or delayed.

Unified Communication Inbox

Bring all feedback channels - surveys, WhatsApp, chat, and email - into one centralised dashboard. Your team gets a real-time view of open responses, pending actions, and follow-ups, removing silos and ensuring nothing slips through the cracks.

Built for All Kind of Feedbacks

From maintenance issues to billing questions, onboarding guidance to contract terms; VerbaFlo is trained on your business model, not just maintenance workflows. It understands the tenant lifecycle end-to-end

Data-Driven Support Insights

Track trends in support volumes, query categories, resolution times, and team performance. VerbaFlo’s built-in analytics help you identify where residents need the most help and how your team can work smarter, not harder.

How VerbaFlo Works

Onboarding to Go-Live Timeline

Seamlessly Integrate Into Your Ecosystem

Unify your ecosystem with plug-and-play integrations that sync data and keep every workflow running smoothly.

See What Our Users Are Saying

Working with VerbaFlo has been transformative for Downing. Their innovative AI solutions have significantly enhanced our operational efficiency and project management capabilities. The seamless integration of their technology has not only streamlined our processes but also driven substantial automated improvements in our business outcomes. VerbaFlo's proactive approach to addressing our needs have made them an invaluable partner. We look forward to continuing our successful collaboration and achieving even greater milestones together.
Bay Downing
Co-CEO
,
Downing
The Verbaflo team match our ambition every step of the way. Their problem solving, commitment and market knowledge have combined to deliver a constantly evolving communications solution that is driving our business performance. We’re looking forward to working with Verbaflo in partnership on this journey to transforming the way we interact with customers, finding them the most suitable accommodation option that will help them succeed at university through a frictionless process.
Max Bielby
COO
,
Vita Group
Working with VerbaFlo has been a game-changer for our business. Their AI-driven insights have transformed how we understand and engage with our global student audience, leading to sharper decision-making and measurable improvements across our marketing and sales strategies. We've seen a clear uplift in conversions, better alignment with student expectations, and improved campaign performance in key international markets. The platform is intuitive, the support team is outstanding, and the value we've gained far exceeds expectations. VerbaFlo is setting a new standard in data-driven growth for our sector.
Umang Gandecha
Executive Director
,
Londonist
From the very first conversation, VerbaFlo stood out. They really took the time to understand what we needed and never tried to push a one-size-fits-all solution. The sales process was refreshingly straightforward—no hard sell, just a genuine interest in building something that worked for us. Since then, they’ve been incredibly responsive, collaborative, and open to feedback at every stage. At Unilife, we’ve always said we’d only launch AI solutions if they genuinely improve the student experience, and VerbaFlo have helped us do exactly that. The end product strikes the right tone and adds real value—we’re absolutely delighted with it.
Richard Powell
COO
,
Unilife
Working with VerbaFlo has been transformative for Downing. Their innovative AI solutions have significantly enhanced our operational efficiency and project management capabilities. The seamless integration of their technology has not only streamlined our processes but also driven substantial automated improvements in our business outcomes. VerbaFlo's proactive approach to addressing our needs have made them an invaluable partner. We look forward to continuing our successful collaboration and achieving even greater milestones together.
Bay Downing
Co-CEO
,
Downing
The Verbaflo team match our ambition every step of the way. Their problem solving, commitment and market knowledge have combined to deliver a constantly evolving communications solution that is driving our business performance. We’re looking forward to working with Verbaflo in partnership on this journey to transforming the way we interact with customers, finding them the most suitable accommodation option that will help them succeed at university through a frictionless process.
Max Bielby
COO
,
Vita Group
Working with VerbaFlo has been a game-changer for our business. Their AI-driven insights have transformed how we understand and engage with our global student audience, leading to sharper decision-making and measurable improvements across our marketing and sales strategies. We've seen a clear uplift in conversions, better alignment with student expectations, and improved campaign performance in key international markets. The platform is intuitive, the support team is outstanding, and the value we've gained far exceeds expectations. VerbaFlo is setting a new standard in data-driven growth for our sector.
Umang Gandecha
Executive Director
,
Londonist
From the very first conversation, VerbaFlo stood out. They really took the time to understand what we needed and never tried to push a one-size-fits-all solution. The sales process was refreshingly straightforward—no hard sell, just a genuine interest in building something that worked for us. Since then, they’ve been incredibly responsive, collaborative, and open to feedback at every stage. At Unilife, we’ve always said we’d only launch AI solutions if they genuinely improve the student experience, and VerbaFlo have helped us do exactly that. The end product strikes the right tone and adds real value—we’re absolutely delighted with it.
Richard Powell
COO
,
Unilife

Frequently Asked Questions

Key information to help you explore, understand, and implement VerbaFlo.

Can VerbaFlo integrate with our existing customised workflows?

Yes. VerbaFlo is designed to adapt to your existing workflows. Our system is API-first and modular, allowing seamless integration with your unique processes, tools, and data flows without requiring major operational changes. Plus, our in-house team of top-tier AI engineers can customise and implement specific workflows tailored to your business needs.

What is the typical deployment timeline for VerbaFlo?

Deployment typically takes 4-6 weeks, depending on your current system architecture and integration scope. Our onboarding team works closely with your technology and operations teams to ensure a smooth and efficient rollout.

Can the AI be aligned with our brand’s tone of voice and communication guidelines?

Yes. VerbaFlo’s AI is fully customisable to reflect your brand’s tone, voice, and communication style. Whether you want it to sound professional, warm, witty, or even switch between tones; we make it possible. You’ll have access to a dedicated AI Playground on the dashboard, easy to use and entirely controlled from your end. This gives you the flexibility to update messaging, define tone, choose the AI’s voice or gender, and fine-tune responses as your brand evolves. Every conversation stays consistent, intentional, and on-brand; at scale.

How is the AI trained and updated on an ongoing basis?

VerbaFlo’s AI is continuously improved through supervised learning and real-time feedback loops. Your team can flag conversations, update responses, or request tone adjustments all of which are reviewed and fine-tuned by our AI trainers to keep the system aligned with your evolving needs.

Can VerbaFlo qualify leads automatically?

Yes. VerbaFlo automatically qualifies leads in real time during conversations. It captures key details like location, move-in date, room type, and urgency, then uses AI-based logic to score and categorise leads based on their intent. This helps your team focus on high-priority enquiries while the rest are routed through smart nurturing flows.

What kind of lead details can VerbaFlo capture?

VerbaFlo captures all the essential lead details directly through conversations. This includes location preference, move-in date, budget, room type, university details, nationality, and even intent signals like urgency or interest level. Everything is synced to your dashboard in real time for easy tracking and follow-up.

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