For most property teams, the real challenge starts after receiving leads - which is keeping up with them. From sending rebooking reminders to chasing missed calls and rent follow-ups, the day-to-day often involves juggling spreadsheets, switching between tools, and trying to stay consistent across various channels while maintaining context on what the lead's last conversation was about. It’s manual, time-consuming, and easy to get wrong.
That’s exactly why we built Campaigns on VerbaFlo.
It’s a simple, powerful tool that lets your team launch targeted communication flows across WhatsApp, voice, and email. Your team will no longer have to deal with scattered systems or copy-paste jobs anymore. With campaigns, they get structured outreach, built around real estate use cases.
The AI helps you create message templates, the team decides when to launch, and our smart modalities take care of delivery, ensuring your message gets to the right lead, on the right channel, at the right time. Read on to understand why this new tool can add thousands of revenue to your business this season!
Why We Built Campaigns
In student housing, timing is everything (literally). Whether it’s nudging a lead that went cold, reminding students to rebook, or following up after a missed call; every day that passes without contact reduces the chance of conversion. Yet most teams still rely on disconnected processes due to the high demand.
One person’s using WhatsApp, another’s sending emails from Outlook, someone else is logging calls on a spreadsheet. Campaigns are either delayed or forgotten, and even when they go out, there's no unified way to track performance. Did we receive a reply? Did the student fill the form? Where do I see how many viewed our message? Phew!
We saw these gaps across the industry; especially as booking cycles got shorter and lead volumes exploded.
So we built a tool that brings all of it together. A way to reach users across multiple channels, with full control over the message, timing, and format; without needing extra tools, teams, or tech support.
What the Campaign Tool Does
Campaigns on VerbaFlo let your team launch structured, multi-channel communication flows without the hassle of third-party tools or manual juggling.
Here’s how it works:
- Upload your contact list: Use a simple spreadsheet to gather all your contacts and upload it on campaigns.
- Choose a campaign type: Rebooking reminders, missed call follow-ups, rent nudges, move-in instructions, or custom flows built around your sales cycle. The best part is that you can share your custom campaign types and VerbaFlo can add it for your feasibility. As many as you want!
- Generate messaging with AI: Instead of writing every script from scratch, AI suggests messages tailored to your campaign type and tone - ready to go live or customise further. All you have to input is a few essentials and give it the prompt and see AI do its magic.
- Pick your channels: Launch the campaign across WhatsApp, email, SMS, or voice - individually or in combination.
- Set the schedule: Start instantly or set a future launch time that fits your calendar. You get the feasibility to tweak the date, time, hour, and even minute ;)
- Track campaign performance: Monitor delivery, open rates, engagement, and outcomes - all connected back to the CRM and lead analytics.
It’s designed for property managers and sales teams who want visibility, speed, and control over their sales cycle.Â
What Makes It Different?
Most tools stop at messaging. VerbaFlo Campaigns go further because they’re built with the property manager in mind.
You don’t need to integrate a separate email system, WhatsApp API, or calling software. Everything’s built-in and connected. The PMS, AI templates, campaign engine, and communication channels all speak to each other; so your outreach is fast and informed by real-time lead data.
Unlike generic campaign tools, you won’t be starting from scratch. With 30+ ready-to-use templates across use cases like rebooking, rent reminders, and move-out comms, your team can move quickly without worrying about messaging gaps or format issues.
Most importantly, you don’t need a developer or an operations manager to run this. Campaigns are built for non-technical teams who just want to reach their leads faster, without making mistakes or losing time.
How Property Teams Can Use It
Your business might be in peak season or it is post peak season when things are getting a bit colder - Campaigns give your team a reliable way to stay in touch with the users at the right time.Â
Here are a few ways teams are already using it:
- Rebooking Campaigns: Target current students with automated voice calls, WhatsApp nudges, and email follow-ups to secure renewals early.
- Missed Call Follow-Ups: Launch a quick outreach flow to re-engage leads who didn’t pick up; before they lose interest.
- Rent Reminders: Send out payment notifications via WhatsApp and SMS to reduce delays and avoid awkward chaser calls.
- Check-In/Move-Out Instructions: Keep operations smooth with pre-scheduled emails and texts that go out at just the right time.
- Gap-Filler Campaigns: Fill leftover beds or underperforming locations with a short, focused campaign across multiple channels.
You can launch a single-channel flow or build a multi-modal experience that reaches the same lead in multiple ways without ever stepping outside the VerbaFlo dashboard.
Ready to Launch?
Campaigns are now live for all VerbaFlo clients. If you’re already using the platform, your team can start uploading contacts and sending multi-channel flows right away.
If you’re new to VerbaFlo and want to see how it works in action; book a walkthrough with our team.
We’ll show you how Campaigns fits into your sales process and how to make the most of it this season.
👉 Book a Demo
‍
